My wife just said to me, “I’ve got half hour left of my book.”

I just don’t get it.  If you read my last post, you’ll know I am a fan of old fashion, touchy feely books.  When you’re reading a book, you have 54 pages left, or two chapters left.  But for Kindle users, like my wife, you have 30mins left, or 11%.

I argued that if you’re watching a film, you can say you have 30mins left, but a book has pages or chapters left to go, my justification being, when you play charades, if you are describing a book title, you place your hands together like you are about to pray, and unfold your palms, like opening a book.  You don’t hold one palm out, and take your index finger of the other hand and keep touching your other palm with it!

So it got me thinking, what other forms of media need new descriptions in that classic old game.  The topic of my next c-suite podcast that I am recording this week for the CIPR’s Social Media panel is on the influence of Social Talent, focussing on YouTubers.  If you were playing charades with my two kids, rather than ‘Morecambe & Wise’, or ‘Jaws’ (we have a very old set of clues!) a more relevant clue for them to describe would be ‘Danisnotonfire’.

So how would they do that?

It’s one word, five syllables.  OK.  But how do you describe a YouTube channel?  Drawing a big box in the air with your finger for the TV screen won’t work.

Well, thanks to the good old interweb, it looks like the team at Outsetmedia are already thinking about this kind of thing.  They have the following additions to what they list as ‘Standard Signals’:

  • Computer Game – Using both hands move your thumbs like you are using a game pad.
  • Website – Hold one hand out, palm down, horizontal to the ground, as if holding a computer mouse. Make a sweeping motion side to side, then stop and tap index finger as if “clicking”.

So there you have it, Christmas day is sorted, and it’s only August.

The CIPR Social Media Panel c-suite podcast is available to subscribe and download from iTunes.  Please do rate and review it too so that we can climb the ‘Management and Marketing’ podcast charts.