Audere Communications has launched a new podcast series for Adama Agricultural Solutions UK Ltd. (Adama) with the aim of providing UK arable farmers and agronomists with the latest crop protection news and advice.

The new ArableAware podcast will be a magazine style show, with each episode recorded on a different farm around the UK, containing a range of topical features, industry news, interviews with farmers, agronomists and other industry experts as well as Adama’s own fungicide and herbicide specialists.

“Podcasts are growing in popularity as a means of divulging targeted information to a specific audience,” explains Abbie Bieny, Adama’s digital marketing specialist.  “We recognise that farmers spend a lot of time alone in their tractor cab or farm vehicle, especially during the busy drilling, spraying and harvesting seasons, and wanted to provide them with interesting, relevant and thought-provoking audio content that they can download and listen to at their convenience.

“Making content available to listen to in this format will allow us to share our key messages with a captive and focused audience and is the ideal format for the industry to discuss a range of issues affecting UK arable crop production and protection.”

Photo of podcast guests
L-R: Adama UK specialists Andy Bailey and David Roberts; Podcast Host, Russell Goldsmith and Strawson Ltd’s in-house agronomist Ian Holmes

The first episode of ArableAware includes specific T0 crop protection advice, the latest thoughts on Broad Leaved Weed resistance and an exclusive interview with farming podcast pioneer, Will Evans of Rock & Roll Farming, to hear his thoughts on the role of podcasts in improving knowledge sharing within the agricultural community.

Russell Goldsmith, Founder of Audere Communications, who also hosts the first ArableAware episode said “Podcasts are becoming an important part of a brand’s content strategy, reaching audiences in places other formats can’t necessarily achieve as easily and in such a personal manner.  Adama recognised this opportunity as a way of engaging with farmers and agronomists in particular and it’s been really exciting to plan, produce and launch the new series for them.”

The first episode of ArableAware is available to download from iTunes (search ‘ArableAware’) or at uk.information-hub.adama.com/arableaware