Views from the Client
“When we launched this year’s UK Authenticity Gap report, we wanted to do something a little different than just the traditional press release. Our Deputy CEO, Ali Gee, had already appeared on a previous episode of the csuite podcast, so I knew Russell knew what he was doing and could be trusted to help us create something special.
We have an in-house design studio so we could have created something similar on our own, but the opportunity to work with an outside brand allowed us to tap into a different audience than we might have been able to reach. Having produced many episodes with a variety of top tier guests, it was an exciting sponsorship opportunity for us.
With Russell, a lot of the stress was handled by him. As host, he thoroughly researched the topic and came in with fresh questions that perhaps we, who have worked too closely to the topic, might not think interesting.
The real objective of the podcast was to drive people towards our Executive Summary or to request the full report and we’ve had a significant increase in views against previous years reports. Not only that, but internal feedback has been great for us, which has reinforced our opinion that it was the right decision to work with Russell.”
Andy Jones, Marketing manager FleishmanHillard Fishburn