Time: Full Day at your offices, or join a 2hr 15min online session
Trainer: Russell Goldsmith
CIPR members receive 5 CPD points for taking part in this workshop by adding the activity as a custom submission on their CPD programme. Please request evidence of attendance, such as a booking email.
There is no doubt that podcasting is in the ascendancy and this step-by-step session will teach you all you need to know about how and why it can work for your brand.
We’ll explore why podcasting is more popular than ever, how easy it is to produce your own podcasts, where to upload and host them, and how to get people to listen and share your content.
This is a fun and, when run at your offices, a highly practical session – we are currently running this online during lockdown, and so we dont have a practicle session, but are providing a demonstration on how to edit.
You will therefore learn the podcast process from start to finish.
You’ll develop the confidence to produce professional, targeted, effective podcasts, which will help you and your brand/organisation to stand out from the crowd.
How attendees will benefit
- Format – Deciding the style of podcast best suited to your objectives/messages/content. How to be creative, innovative and memorable. Consideration of pace, length (5 or 60+ minutes) and mood of the piece.
- Preparation – Understanding your audience and how to reach them. Researching your topic, writing scripts and running orders, selecting content and contributors, plus question tactics to enable you and your guests to tell an engaging, inspiring, entertaining and educational story in 5min-60min of audio or more – whatever is required.
- Production – How to record your own podcasts or when to bring in the professionals/hire studios
- Editing – Tips on how to edit your show and the software to use.
- Hosting – Where to upload your podcasts, so your listeners can easily subscribe and share the content.
- Distribution – How to gain more listeners and drive engagement with the show.
- Measurement – Reporting on who is listening, where and for how long, based on the available data.
Who should attend
This course is aimed at anyone working in PR, Marketing Communications and Social Media who is looking to create engaging content.
Whilst not essential, for those sessions run at client offfices, we recommend you attend with your own laptop and headphones for the practical element of this course. We will provide links to recommended software for you to download in advance of the workshop.
Please use the contact form to discuss the fees and to book this workshop at your offices for your wider team.
“I had been starting to experiment with podcasting on behalf of my clients and also for my own business. Attending the ‘Power of Podcasting’ was really confidence boosting. It back-filled some gaps in my knowledge, particularly around technical aspects and kit, plus gave me some ideas for new formats of podcasts that I’d like to try out in the future. Thanks Russ for an inspiring session.”
– Rachel Picken Chart PR, Agile PR & Communications Ltd
“As a consumer of podcasts for some time I have been keen to develop my knowledge and skills to produce my own as well as include it in our client offering. Russell’s on-line workshop ticked all the right boxes with tips, advice, real-life examples and a quick guide to kit and audio editing, all delivered at a pace that was easy to follow and understand. This course has given us the belief and knowledge to step up our podcasting ambitions and widen the scope of what we can provide for our clients. Would definitely recommend.”
– Kevin Briscoe, Director, Briscoe PR
“When I came up with the idea of starting my ‘Worth A Punt’ sports betting podcast, I thought it would be a very difficult and complicated process. However, after attending Russell’s workshop, I had nothing to worry about. Russell explained what needed to be done from start to finish in an understandable, enjoyable and relaxed manner with none of the jargon I was expecting. I wasn’t sure if a podcast would help my business, but now with Russell’s help, I know it will be a major asset for my business going forward.”
– Charlie Mullan, Founder, Worth A Punt Podcast
“The Power of Podcasting is a fantastic beginners guide to everything you need to know to get started in the world of podcasting. Russell packs so much useful information into the workshop, sharing his own experiences, learnings and tips, which are both eye opening and inspiring! Starting a podcast can seem like a daunting task, but Russell breaks it down into easy topics so you can really get to grips with it. I left the workshop feeling confident that I had all the tools I would need to take on the world of podcasting.”
– Holly Butteriss, Content Coordinator, LoveCrafts
“Loved Russell’s informative training. As a podcasting novice, it was a great introduction to how it works, what kit I need and what I could achieve fast and simply. I look forward to putting his lessons and tips into practice.”
– Jonathan Weinberg, Founder, The Write Story
“Russell’s podcast webinar provided a fast-track to understanding this growing communication’s channel. The session offered a good mix of industry statistics, tips on what equipment to buy and how-to advice for recording, editing and distributing your podcast.”
– Scott Guthrie, Independent influencer marketing consultant
“There’s more to podcasting that meets the ears. Russell packs so much useful content into his session; it’s obvious why he’s an authority on podcasting. His informal delivery doesn’t detract from his ability to share and teach others what he knows. From planning your podcast, through to examples and demonstrations of the tools and techniques needed to create an amazing aural experience; you’ll have a strong foundation after a workshop with Russell.”
– Shavaun Glen, Director – Seen + Heard Communications
“Russ’s podcast workshop is the perfect beginner’s guide to podcasting – it’s packed full of content, but not overwhelmingly or intimidatingly so. And it comes at podcasting from a PR point of view, making it much easier to see its value as a comms tool and it gives you all the ammo you need to sell the idea back into clients. But, perhaps most importantly, it’s like sitting down with a mate and having a three-hour chat. A thoroughly enjoyable Friday morning. Would absolutely recommend it to anyone in comms – internal or agency side.”
– Charlie Le Rougetel, Founder & Director, BigTop PR
“The Power of Podcasting online workshop packs a lot of punch into a 2 hour session! I came away inspired by the creativity and full of confidence in my understanding of the practicalities, pitfalls and technologies. Podcasting is earning its rightful place in communications strategy and this training is highly recommended for consultants wanting to be armed and ready for conversations with clients.”
– Katy Branson, Senor PR Consultant
“The workshop was a great way to reassure myself that our approach to Podcasting was going in the right direction. I also learned plenty about the preparation, and of course the technical side of things. I’d recommend this for anyone taking steps to start or improve their podcast strategy!”
– Belle Lawrence, Associate Director, Immediate Future
“As a presenter, Russell is fantastic. You can tell he’s worked in the business for a while. His tones and expression are excellent. The session was brilliant and felt like a catch-all for Podcasting 101. I liked how he also touched on decent equipment and also on editing. It was great to hear things from his side and get some of his industry knowledge to add to my own.”
– Nick Petrasiti, Systems Support, Oxera
“It’s clear that not only is Russell knowledgeable, but he is also passionate about broadcasting. To combine the expertise required with a genuine interest is one thing, but to be able to impart the guidance in an easy-to-understand and engaging way is what separates him from the rest. I feel much more confident in my podcasting abilities after attending the workshop and will be putting my new-found skills to good use professionally.”
– Thomas Harrison-Lord, Digital Marketing Analyst, TYTO PR
“The podcasting workshop was really helpful and laid a good foundation for starting my own. I liked the emphasis on storytelling and building a narrative. There are so many average podcasts around but Russ gave some excellent pointers for creating good quality shows and enabling listeners to be an active part of the conversation. It’s clear that he is a highly experienced podcast creator.”
– Sharon Davis, Director, Dales PR & Marketing
“Russ’s podcasting workshop was really interactive and provided a practical grounding in how to create an engaging podcast. It was incredibly interesting to find out more about who’s listening to podcasts and when they’re listening. This kind of detailed information is very useful when planning my own podcast. The tips on editing and kit was also invaluable and meant that I knew exactly what equipment would suit my needs. Russ has also been very helpful and supportive with any follow-up queries which I’ve found is unusual for a trainer.”
– Hannah Pollak, Senior Account Manager, JBP
“The podcasting course came at the perfect time, as my company is preparing a launch of its own podcast. The small group setup was ideal for the topic. Although having experience in radio, I have learned a lot of new tips in making a podcast, including speaking on a microphone, setup for public spaces, for example at conferences, leading a debate and also using either affordable or more professional equipment. The trainers are experienced and provide practical examples of their work.”
– Michal Malysa, Head of PR and Communications, Deloitte Czech Republic
“At CFA UK we are keen to empower our in-house staff to produce video and podcast content to support our membership engagement strategies and bring to life our members’ voices. Russell and Pete from Audere Communications adopted an energetic approach to this project and really understood our business needs. They created, planned and delivered a comprehensive training programme with a carefully balanced a combination of theory and practical skills expertly crammed into one day! The team really enjoyed the session – and I am delighted that they have already started to implement their new-found skills and knowledge.”
– Fiona Edwards, Head Marketing & Communications,CFA UK
“The PRCA podcasting course was well organised and well structured, leaving us with a better understanding of the power of podcasting and this important communications tool. Together as a small group, we explored why podcasting is more popular than ever, how podcasts can be produced and where to upload and host them. We were also given a flavour of the different kit that can be used to create podcasts and it’s fair to say that I left the course feeling more confident in my ability to create professional and effective podcasts.”
– Alice Rook, PR Account Manager, Liz Lean PR
Russell Goldsmith is Founder of Audere Communications and produces and presents the award winning csuite podcast. With almost 100 episodes under his belt, Russell has captured conversations with an incredibly broad range of leaders and thinkers, including Sir Martin Sorrell, Executive Chairman, S4Capital, Sir Ian Cheshire, Chair, Barclays UK and Ian Stuart, CEO, HSBC UK; senior executives from companies such as HSBC, Microsoft, PwC and Talk Talk as well as Government Departments including Cabinet Office, Ministry of Justice and Department for Work & Pensions; plus a few more well know faces too, such as Gary Neville, former Manchester Utd and England Footballer and founder of UA92 and Ruby Wax, Comedian, Author and Mental Health Campaigner.
Outside the csuite podcast series, Russell develops engaging podcasts and audio content for organisations including Bupa Global, KMPG UK, Direct Line and Oxera. His work with crop protection business Adama Agricultural Solutions won Gold for Best Use of Audio at the 2019 Communicate Corporate Content Awards and KPMG’s Business of Brexit series is shortlisted for the same category this year.
Russell’s favourite personal achievement last year was ending up on a Spotify playlist alongside Jean-Michel Jarre and John Legend, although sadly not for his musical talents! Spotify chose their ten favourite talks from the 2019 Cannes Lions International Festival of Creativity, and Russell’s talk on ‘The Power of The Spoken Word’ made the list out of over 300 presented across the week.
The csuite podcast has been recorded at a number of international events including the World PR Forum in Toronto, Cannes Lions 2016-19, European Communications Summit, Brussels, Microsoft Future Decoded and the World Travel Market to name just a few.
You can catch up on all previous shows at csuitepodcast.com, subscribe on Spotify , Soundcloud and itunes and get involved in the conversation by following the show on Twitter, LinkedIn and liking it on Facebook.
Some csuite podcast Testimonials from itunes:
“The csuite podcasts are always relevant and topical. I find them insightful and well balanced thanks to Russell’s stewardship of the interviews. Keep up the good work.”
“Worth following. Great line up of speakers discussing interesting topics. Well prepared and professionally delivered.”
“Next best thing to Radio4!”
“Great podcast covering all aspects of communications. Good and engaging guests sharing some great tips and interesting case studies..”
“Russell Goldsmith as an engaging, insightful interviewer who really knows his stuff”
“The interviews are great content for anyone interested in PR, marketing and communications.”
“This is high quality content delivered in a brilliant way.”