It’s been a great year for Audere Communications and so I’d like to say a massive thank you to all our clients who have continued to put their faith in us to help them create engaging content, the wonderful attendees I’ve had the pleasure of training at our workshops and the amazing podcast guests that we’ve had the pleasure of working with and learning so much from.
Here are a few favourite highlights from the last 12 months
Brexit – the gift that kept on giving!
In January we helped launch KPMG UK’s Business of Brexit podcast series, which we thought would all be done and dusted by the summer. However, with every extension that the UK was given to stay in the EU, we were invited back to KPMG’s Canary Wharf offices to continue to produce the series, and in December, we recorded Episode 16.
The show is hosted in the main by the company’s Vice Chair, James Stewart, alongside expert guests who join him either at their offices or remotely online from within the organisation and from across industry, plus we’ve included pre-recorded segments in a number of episodes.
KPMG UK have also asked to us produce their Ten Minutes of Tax series and a first internal comms podcast too.
The csuite podcast continues to grow
The csuite podcast provides a fantastic platform for those clients who have a story to tell and want to create a podcast, but don’t necessarily want to commit to producing a whole series of their own. Partnering with the csuite podcast enables them share their content through their owned channels, and this worked successfully for new clients in 2019 such as British Business Bank and Cirkularis8 – as well as those who we regularly work including Ministry of Justice, FutureBrand and CFA UK.
We were also thrilled to be invited back to FleishmanHillard Fishburn recently to partner on an episode discussing their latest Authenticity Gap, out in January, plus we’ve partnered with Communicate Magazine and PR Week to produce episodes from events of theirs, launched a special series of episodes with Tyto, where we will be interviewing 10 Unicorn CEOs, the first of which went live in December with Darktrace’s Poppy Gustafsson, and of course, for the fourth year running, were based at ICCO’s House of PR to produce episodes from Cannes Lions where we recorded our first episode in front of a live audience, with Sir Martin Sorrell and Marian Goodell, CEO of Burning Man Project.
Podcast Award Winners
In February, we won Gold at the Communicate Corporate Content awards for Best Use of Audio for our Arable Aware podcast series that we produced on farms around the UK for Adama Agricultural Solutions. This was the second year that we’d worked with Adama on the project, and it was amazing to get this recognition for all the hard work that went into producing the magazine style show that had the aim of providing UK arable farmers and agronomists with the latest crop protection news and advice, thought-provoking content and seasonal messages.
We’re now hoping to hold on to our crown, as we’ve been shortlisted for the same award again for 2020, this time for our work with KPMG UK on the Business of Brexit – wish us luck!
Loads more workshops
Our workshops continue to be as popular as ever, and we really appreciate all the positive feedback we get from them. We’ve run training sessions for our own clients including CFA UK and Forsters on topics of Podcasting and Producing Video for Social Media, as well as for members of the PRCA.
We’ve finished our year taking bookings from new clients including Brandcast Media and Aon to run training in early 2020. If you’re considering doing the same, here’s a taster of some of the feedback we’ve received this year:
“Expect info-packed presentations from Russell which trigger ideas and energy. He is as generous with sharing content and knowledge as he is modest about his achievements.” – Jennie Wilde, Managing Director, Carver Wilde Communications
“If anyone is new to working cross border or doesn’t have any existing in-house experience and is having to translate and localise comms outputs I can highly recommend the Translation, Localisation and Transcreation workshop run by Russell Goldsmith. Fantastic webinar jam-packed with useful advice” – Lindsay Monaghan, EMEA Marketing Executive, Allflex Livestock Intelligence
“Russell is a really enthusiastic trainer with an immense amount of practical knowledge to share.” – Natalie Oates, Communications Manager, Anchor Hanover
“Russell and Pete from Audere Communications adopted an energetic approach to this project and really understood our business needs. They created, planned and delivered a comprehensive training programme with a carefully balanced a combination of theory and practical skills expertly crammed into one day!” – Fiona Edwards, Head Marketing & Communications, CFA UK
“Russ’s podcasting workshop was really interactive and provided a practical grounding in how to create an engaging podcast. Russ has also been very helpful and supportive with any follow-up queries which I’ve found is unusual for a trainer.” – Hannah Pollak, Senior Account Manager, JBP
“Russell’s webinar was packed with real-life examples and killer stats that help demonstrate the power of video. I would thoroughly recommend to all PR professionals.” – Ali Gibson, Account Manager & Video content specialist, 8020 communications
Podcasting on Ice
We were thrilled to have won the pitch to produce Direct Line’s ‘Living Your Best Life with Saira Khan’ podcast series alongside Frank PR. What we loved about this project was that the client went with our idea of recording on location at an ice rink – tying in nicely with Direct Line’s new ad campaign, and of course, with the fact that Saira was one of the stars of Dancing on Ice.
We supported the campaign by carrying out a consumer survey with our research partners at Yolo Communications, and then promoted the podcast through a series of BBC and Commercial Radio interviews that we set up for Saira and life coach Stuart Holliday.
Filming at Cannes Lions
As well as recording the csuite podcast at Cannes Lions, we also had a film crew there producing videos for ICCO PR showing highlights of the talks and events taking place from their House of PR.
Getting on a Spotify playlist with John Legend
A personal Cannes Lions highlight had to be giving a talk on the Lions Health stage with Zuleika Burnett, Creative Director of Havas Life Medicom, on the Power of the Spoken word and benefit of podcasting to Healthcare.
The session went down so well, that it was shortlisted by Spotify as one of the top 10 talks from the week, out of over 300 talks given, and they included it on a playlist alongside the likes of John Legend! Listen here.
New client claxon
It’s always exciting to win new clients, and as well as some of those mentioned already, we’re now four episodes in to producing Oxera’s Agenda Podcast – Beyond the Bottom Line, which recently took us to Paris to record their latest episode.
After interviewing their Commercial Director about Mental Health and wellbeing on the csuite podcast episode that we recorded at Mad World, we were invited to start work for Bupa Global, recording audio content at their end of year Broker Event, that they are sharing across their LinkedIn feed.
We also launched a new podcast for CFA UK to support their ESG course, working closely with Vested, plus Frank PR brought us back in to create a podcast series to help launch Hey Car in the UK, where we recorded a series of episodes hosted by Vernon Kay with guests, Harry Judd, Jasmine Birtles and Ian Haste.
And those were just the highlights!
All in all a pretty enjoyable year!
On to 2020…