Audere Communications has recently partnered with The Bubbling Adventure Podcast and so we had the pleasure of sitting down with the host and creator, Julie Pabion, to hear her thoughts.

The Bubbling Adventure is a podcast all about positive education and conscious parenting, which Julie believes has a huge impact on children’s lives as well as society as a whole. Each week on the podcast, Julie speaks to guests on various different topics; everything from school phobia to foster families.

Over the past few years there have been many neuroscience studies that have shown the impact of ordinary educational violence on children, including such things as blackmail or threats, not only physical harm but everything that has been used on children as a means to ‘educate’. And so, from this, Julie understands conscious parenting and positive education as helping to make informed decisions in how you choose to educate your children.

It’s not about being a ‘perfect’ parent, the perfect parent doesn’t exist.  

A few years ago, Julie came across an article all about positive education, which she found very interesting. She also came to the conclusion that even if you are not/ have not been a parent, you were once a child and therefore it is important to come to terms with your own childhood and the impact that it still can have on you today. However, when it came to sharing these ideas, particularly in English, Julie couldn’t find exactly the words to say, so she started The Bubbling Adventure. She believes that this podcast is very important today as it is giving people a voice, and one that is often not as well represented. Many parents have to do things on their own, which can feel very isolating, and this podcast brings those people together so that they can see they’re not alone. On top of this, podcasts are much more personal than an article, for example.

The audience that The Bubbling Adventure brings in is mostly parents, although there are some doctors, teachers, and nannies as well. In the future, Julie would like to see more dads involved and listening to the podcast, as currently, it is mostly mums engaging. Julie said that we don’t hear from the dads as much, but their role is equally important in the development of a child. Julie also has a global audience, explaining that one of the many highlights of starting this podcast is hearing that it has been played in over forty countries, from Taiwan to Finland, to her that means more than simply just the number of listeners because it is easier to visualize, and it shows just how far spread the podcast has become.

This partnership between Audere Communications and The Bubbling Adventure will bring much more variety to the podcast, adding value not only for Julie but for the community she has created as well. It’s always important to hear from a range of voices and branch into new topics that you may not have considered before. Some examples of brands that Julie has already had involved in the podcast are Mindful Champs, a business that focuses on mindfulness in children, a skill that can be so beneficial, especially when learned early on. She has also worked with Parent Ping, a community app for parents to interact with other parents.

Julie said that she has learned many valuable lessons from her guests, but one thing that they always come back to is self-care. You cannot look after someone else before you have looked after yourself, much like the importance of putting your own oxygen mask on before helping others on a plane. Many parents may feel guilty for taking some time for themselves and not being with their child all the time, but the reality is, once you’ve taken that time you come back more present and spend much more valuable time with your child.

Even though podcasts seem like a fairly new ‘trend’, Julie believes that brands shouldn’t be afraid of partnering with them. It’s all about content. Podcasts can provide that, as well as a way to build a real connection between a brand and their consumers. Julie said that selling is not enough anymore and that brands need to have a sense of passion and purpose – a podcast is a great way to transmit those brand values. It can bring a story to life in the way that an article can’t, listeners are able to really get to know the brand and the people behind it, which today is very valuable.

If you have a story to tell and are interested in partnering with The Bubbling Adventure, then please don’t hesitate to get in touch via our contact form!