award winning pODCAST PRODUCTION
Adama is a leading global manufacturer and distributor worldwide of crop-protection solutions.
With podcasts growing in popularity as a means of divulging targeted information to specific audiences, and recognising farmers spend a lot of time alone in their farm vehicles, Adama wanted to provide UK arable farmers and agronomists with the latest crop protection news and advice, thought-provoking content and deliver seasonal messages in a timely manner, that they could listen to at their convenience.
Our aim was to therefore produce a podcast series to continue the dialogue and engagement with that farming audience, whilst building a community who could contribute to the podcast themselves.
This campaign won Gold for Best Use of Audio at the 2019 Communicate Corporate Content Awards.
ARABLE AWARE PODCAST
Listen to a compilation of from Season 2
Initial planning started in August 2017, brainstorming the type of show we wanted to produce.
We knew we didn’t want to recreate Farming Today or Country File, but listening to the few podcasts that were already available for the farming community, felt there was room for a new magazine style show.
Our point of difference would be to record the main part of each show on farms around the UK as we felt that this would create atmosphere and spark relevant conversation as we walked the crop fields with the farmers with Adama’s in-house Herbicides and Fungicides specialists.
The show also features pre-recorded online interviews from growers around the UK to give seasonal updates, plus a pre-recorded guest feature interview on a key industry topic.
Season’s 1, 2 & 3 of ArableAware are available to listen:
