Working closely with Frank PR, we produced Direct Line’s ‘Living Your Best Life with Saira Khan’ podcast series.
What we loved about this project was that our client agreed to go with our idea of recording on location at an ice rink – tying in nicely with Direct Line’s new ad campaign, and of course, with the fact that Saira Khan had recently appear as one of the stars on the TV show, ‘Dancing on Ice’. We also supported the campaign by carrying out a consumer survey with our research partners at Yolo Communications, and then promoted the podcast through a series of BBC and Commercial Radio interviews that we set up for Saira and life coach Stuart Holliday.
