McDonald’s

Podcast and Video Production

PODCAST and video PRODUCTION
Working with Russell from Audere Communications feels natural as he adapts to our needs while getting the best out of us and arriving at a nice result in the end!
Marie Dreumont
Global Development Coordinator

We are producing a series of an internal podcasts/videos on behalf of McDonald’s International Design team, to help share the inspiration behind their new restaurant designs, Luna, and A Touch of Archery

Whilst travel was still restricted, McDonald’s wanted to explore different ways of communicating about designs that they are adding to their Décor Portfolio, and so in our first project, we created a three-part show, available as an audio podcast and video, that featured the key people involved in the design, implementation, and supply of the new design.  Russell Goldsmith hosted with guests joining from Amsterdam, Germany, Norway, Shanghai, Hong Kong, Singapore and the US, two of whom joined from inside the new restaurants, really bringing to life the Luna design as viewers of the video version were able to see it in situ.  

We also provided a version with Chinese subtitles.

We are now working on our second show in the series, this time with guests from Mexico and Australia.

We also produced an internal comms video for an internal crowdsourced idea campaign, with clips edited together from members of the team from around the world. 

Intro – with Marie Dreumont, Global Development Coordinator, McDonald’s

Part One: Design – with Marc Pochert, Director of Global Development, McDonald’s (top left) and George Gottl, Chief Creative Officer, UXUS (top right)

Part Two: Markets – with Attila Asztalos, Experience of the Future Consultant, McDonald’s Norway (top left) and Jae Chen, Design Center Director, McDonald’s China (top right)

Part Three: Supply – with Emily Wong, Director, Elkay Interior Systems (bottom left), Dan Leek, Global Procurement Manager, McDonald’s (top right) and Silke Korporal, Senior Manager, Global Development, McDonald’s (top left)

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