Audere Communications has launched a new podcast series for Adama Agricultural Solutions UK Ltd. (Adama) with the aim of providing UK arable farmers and agronomists with the latest crop protection news and advice.
The new ArableAware podcast will be a magazine style show, with each episode recorded on a different farm around the UK, containing a range of topical features, industry news, interviews with farmers, agronomists and other industry experts as well as Adama’s own fungicide and herbicide specialists.
“Podcasts are growing in popularity as a means of divulging targeted information to a specific audience,” explains Abbie Bieny, Adama’s digital marketing specialist. “We recognise that farmers spend a lot of time alone in their tractor cab or farm vehicle, especially during the busy drilling, spraying and harvesting seasons, and wanted to provide them with interesting, relevant and thought-provoking audio content that they can download and listen to at their convenience.
“Making content available to listen to in this format will allow us to share our key messages with a captive and focused audience and is the ideal format for the industry to discuss a range of issues affecting UK arable crop production and protection.”