Audere Communications & ADAMA Agricultural Solutions win Gold at the Corporate Content Awards

We were thrilled to have gone one step further than last year’s awards and progress from a Silver to Gold at the 2019 Communicate magazine Corporate Content Awards, that recognise excellence in creative content, corporate storytelling and communications.
The Corporate Content Awards benchmarks the use of narrative to call corporate audiences, across owned, earned and bought media. Held at the De Vere Grand Connaught Rooms, in central London, the 2019 event welcomed attendees from a variety of companies and agencies, all vying for the coveted prizes on offer.

Audere Communications took home the Gold for Best Use of Audio, presented to us by the evening’s host, Comedian, Suzie Ruffell, for our Arable Aware podcast series that we produce on farms around the UK for Adama Agricultural Solutions, and so thanks must go to the team at Adama for all their support in making the shows happen – Abbie Bieny, Alison Bosher, Andy Bailey and David Roberts. Taking Silver in our category was The Church of England and the Bronze went to AstraZeneca

On the farm, recording ArableAware for ADAMA UK

You can listen to all the previous shows of the series on Adama’s website.
Andrew Thomas, publishing editor of Communicate magazine and founder of the Corporate Content Awards, said, “the Corporate Content Awards has been a fantastic celebration of corporate storytelling. It’s been a celebration of the stories companies have told, of the ways they’ve told them, and the methods they’ve used to get their audience’s attention. The second year of the Corporate Content Awards has been a massive success, and those who won certainly have much to be proud of.”
Following the awards night, we produced an episode of the csuite podcast with Communicate’s Publishing Editor, Britany Golob and two of the other Gold winning campaigns.

That Original Podcast

Originally written for the PRCA to help promote the course we’re running with them on The Power of Podcasting …  written on 29th December 2018 …
I’ve just returned home from driving my daughter, Tara, back to Surrey University in Guildford (such a good dad) after Christmas in time for her to prepare for her New Year’s Eve party.
The journey time on a Saturday morning was around an hour each way – perfect for listening to two episodes of ‘That Peter Crouch Podcast’, my new favourite podcast.  The only issue being that my daughter is not the biggest football fan.  England Summer World Cup fever aside, as well as being dragged along with me to Spurs a few times when she was younger, I think it’s fair to say that the thought of spending an hour in the car with me listening to a podcast that features three blokes chatting about footie for an hour wouldn’t be that appealing.
But here’s the thing.  Whilst the podcast features Peter Crouch, a player who will go down in Tottenham folklore as the man who headed us into the Champions League back in 2010, and of course centres around him being a footballer, the show is about everything around football, not necessarily the game itself, and it’s funny, very funny. With episode titles such as ‘That Nights Out Episode’, ‘That Team Bus Episode’ or ‘That Fashion Episode’, the show is set up for Crouchy to share anecdotes about things that went on away from the pitch that, at times, are hilarious.
Tara enjoyed it.
The car is in fact one of the most popular places to listen to podcasts – stats range from 22% of podcast listening in the US (Edison Research, March 2018) to 35% whilst driving/travelling in the UK (RAJARLtd’s MIDAS Autumn 2018) to as much as 41% of the 52% of adults that said they listen to podcasts (Audere Communications, January 2018), although I wonder how much is a shared listening experience.
So why bring up Peter Crouch?
Well, back in June 2018, Techcrunch reported that Apple Podcasts now hosted over 550,000 active podcasts, and a quick search for ‘Football’ on iTunes, as you can imagine, results in loads of podcasts to choose from. But the reason why the ‘That Peter Crouch Podcast’ works so well, and I take on board the fact that it has BBC 5 Live to help it in terms of reach, is because it’s original.
And therein lies the challenge for any brand wanting to take advantage of the incredible opportunity that the growing popularity of podcast listening brings.  How do you come up with something new and different and then rise above the noise of all those other shows that are already out there with loyal subscribers?
It’s why I try and encourage the organisations that we partner with on our csuite podcast to be as original as our format will allow us, be that in where we record the show, from busy conferences with the background noise of the exhibition area providing atmosphere, to ICCO’s House of PR in one of the cabanas on the beachfront at Cannes Lions, or simply in the diversity of guests we have in the studio or range of topics we cover that impact businesses.  Those topics have, in the last year, moved from just focussing on Communications and Innovation to cover key areas such as Social Mobility, Financial Inclusion, Diversity and Mental Health & Wellbeing.

Recording the csuite podcast in the ICCO House of PR at Cannes Lions

Similarly, when we were brought on board by Adama Agricultural Solutions to produce ArableAware’, a niche podcast aimed at farmers and agronomists, we of course researched what was already out there, but decided to create a magazine style show that, despite it being audio, we record on farms around the UK.  Doing so enabled us to chat to farmers whilst walking through their crop fields, that sparked conversations that we simply wouldn’t have thought of having had we stuck to a script in a studio.  It’s also allowed the specialists from Adama to visit their customers around the UK and we’ve built a community of listeners who now email us inviting us to come and record the show on their farms too.  It’s been a huge success beyond just creating some content for their target audience to listen to.

On the farm, recording ArableAware for ADAMA UK

So, whether you are just setting out on your podcast journey or looking to adapt your existing show with new ideas and formats, try to think about how you can offer something a little unique, that will encourage listeners them to hit that subscribe link and hopefully give you a decent rating and review to help you up the podcast charts too.
Book a place at Russell’s Power of Podcasting Workshop that he is running with fellow PRCA Trainer, Jayne Constantinis on Wednesday 20th March

CIPR adds new csuite podcast episodes to its Summer of CPD programme

We are thrilled to confirm that for the second year running, the Chartered Institute of Public Relations (CIPR) has added a number of our csuite podcast episodes to it Continuing Professional Development programme (CPD).
The CIPR states that CPD puts its members in the driving seat of their own career, gaining the knowledge and skills they need to progress.
Over 2000 of the CIPR’s members take part in CPD, which is the only route for them to become a Chartered PR Practitioner.
Eight of the podcasts that we produced over the last twelve months have been added to the programme, meaning that those CIPR members taking part in CPD will receive 5 CPD points for listening to each podcast if they log it at their My CPD.
Koray Camgoz, Public Relations Manager, CIPR said: “The csuite podcast has a earned a reputation for its thought provoking content and cutting edge analysis of industry issues. We’re thrilled to be able to share these podcasts with our members as part of our Summer of CPD campaign. The summer is the perfect time to take stock of your professional goals and learn about developing areas of practice. These podcasts provide members with an excellent opportunity to do that.”
The episodes added to the programme are:
Driving Cultural Transformation
The first of three special episodes recorded in partnership with Microsoft from their Future Decoded event in ExCeL, London and featuring:
Clare Barclay, COO Microsoft UK
Ian McLaren, Finance and Contracts Director at London Midland
Hector Minto, Microsoft’s Accessibility Evangelist for EMEA
Andrew Cook, Microsoft’s Senior Product Marketing Manager for Firstline
Patience Wootton of Dentsu Aegis Network

UK Tech Influencers – Top 500 Power List
Recorded in partnership with Tyto to discuss the launch of their ‘Tyto Tech 500 Power List‘, which consists of the top 500 Technology influencers in the UK. Guests in the studio were:
Ellen Raphael, Head of Insight, Tyto
Brendon Craigie, Managing Partner, Tyto
Dr Sue Black OBE, Technology Evangelist and UK Government Advisor on Digital Services
Jeremy Waite, IBM’s Global Leader of CMO Programs
Plus we also hear from Anne Boden, CEO of Starling Bank

Readying business for the big data revolution 
Produced in partnership with the Association of International Certified Professional Accountants, we were joined by:
The Association’s, Associate Technical Director, Peter Simons
Simon Jeffery, Group Manager for Technology & Management Information Systems at Siem Car Carriers.

The Content State Of Mind – Attitudes to Branded Content  
James Erskine, Managing Director of The Big Shot discusses the findings of his agency’s latest research into consumer attitudes to branded content.
He was also joined by Hannah Bourne, Marketing Director Children’s at Penguin Random House UK who talks about working with online influencers.

How To Create Award-Winning Corporate Content
We speak to some of the winners from Communicate Magazines’s 2018 Corporate Content Awards. In the studio were:
Amaris Cole, Digital Communications and Content Manager at the Church of England
Tim Turner, Content Director at content marketing agency, Wardour
Andrew Thomas, Founder of Cravenhill Publishing, the publishers of Communicate magazine and the organisers of the Corporate Content Awards.
We also hear from Nathanael Moyers, Head of UK Corporate Communications at Arcadis and Ashish Babu the Chief Marketing and Communications Officer for Tata Consultancy Services in Europe and the UK.

Wellbeing in the Workplace
Sponsored by Nuffield Health and recorded at the Endeavour Search & Selection Wellbeing Seminar, we spoke with a number of the morning’s presenters, including:
Geoff McDonald, former Global VP for HR at Unilever, who talked about the need for companies to embed purpose as a driver of their business performance and why it’s so important for people to talk about their mental health
Alaana Linney, [at the time] Director of Business Development, Nuffield Health on their holistic approach to health and wellbeing and understanding data
Monica Kalia, Co-founder, Neyber on financial wellbeing.
Alan Fogarty, Partner at Cundall on how a building can impact on the wellness of those working within it.
Holly Price, Training & Development Director, Keltbray Group & Daniel Raine, Global Director Consulting & Business Intelligence, HRG Worldwide shared their company’s wellbeing journeys.
Kirsten Samuel, CEO of Kamwell on implementing wellbeing programmes

The Investment Professional of the Future
Produced in partnership with CFA Society of the UK and recorded at their Professionalism Conference, this episode features some great interviews, including:
Dame Helena Morrissey, Head of Personal Investing at Legal & General Investment Management on Trust and Diversity
Jeremy White, Executive Editor of Wired, on AI, Blockchain and Facebook
Ben Page, Chief Executive of Ipsos MORI on ‘Trust and the State of Britain in 2018’
Gary Baker, CFA Institute’s Managing Director EMEA and Gerry Fowler, Chairman, CFA Society of the UK discuss expectations of a Professional, Ethics and Value
Patrick Hudson, Professor Emeritus in The Human Factor in Safety at Delft University of Technology in the Netherlands on ‘How High-Hazard Industries Manage Safety’
James Parsons, Leadership coach at Untapped Talent on ‘The Hidden Drivers of Ethical Behaviour’

Business & Government Partnerships
Produced in partnership with the Cabinet Office, in this episode we discussed how the work being carried by its Business Partnerships team, is building successful, long-term partnerships between business and government to deliver the voice of business into policy development and transformation, with the main aim of tackling the UK’s biggest social and economic challenges. Our guests in the studio were:
Shevaun Haviland, Deputy Director for Business Partnerships at the Prime Minister’s Office and Cabinet Office
Ann Pickering, CHRO and Chief of Staff at Telefónica UK (O2 in the UK)
Caroline Mason CBE, the Chief Executive Officer of the Esmée Fairbairn Foundation and Co-Chair of the Inclusive Economy Partnership

All previous shows of the csuite podcast series are available at as well as SoundcloudiTunesTuneInacast, Google Podcasts and Stitcher.
There is also a growing community on Facebook and Twitter, where you can get involved in the discussion.
Finally, if you subscribe to the show, please do give it a positive rating and review on iTunes in particular as this helps it up the charts!

Photo of podcast guests

Audere Communications launches new crop protection podcast for Adama UK

Audere Communications has launched a new podcast series for Adama Agricultural Solutions UK Ltd. (Adama) with the aim of providing UK arable farmers and agronomists with the latest crop protection news and advice.

The new ArableAware podcast will be a magazine style show, with each episode recorded on a different farm around the UK, containing a range of topical features, industry news, interviews with farmers, agronomists and other industry experts as well as Adama’s own fungicide and herbicide specialists.
“Podcasts are growing in popularity as a means of divulging targeted information to a specific audience,” explains Abbie Bieny, Adama’s digital marketing specialist.  “We recognise that farmers spend a lot of time alone in their tractor cab or farm vehicle, especially during the busy drilling, spraying and harvesting seasons, and wanted to provide them with interesting, relevant and thought-provoking audio content that they can download and listen to at their convenience.
“Making content available to listen to in this format will allow us to share our key messages with a captive and focused audience and is the ideal format for the industry to discuss a range of issues affecting UK arable crop production and protection.”

Photo of podcast guests

L-R: Adama UK specialists Andy Bailey and David Roberts; Podcast Host, Russell Goldsmith and Strawson Ltd’s in-house agronomist Ian Holmes

The first episode of ArableAware includes specific T0 crop protection advice, the latest thoughts on Broad Leaved Weed resistance and an exclusive interview with farming podcast pioneer, Will Evans of Rock & Roll Farming, to hear his thoughts on the role of podcasts in improving knowledge sharing within the agricultural community.
Russell Goldsmith, Founder of Audere Communications, who also hosts the first ArableAware episode said “Podcasts are becoming an important part of a brand’s content strategy, reaching audiences in places other formats can’t necessarily achieve as easily and in such a personal manner.  Adama recognised this opportunity as a way of engaging with farmers and agronomists in particular and it’s been really exciting to plan, produce and launch the new series for them.”
The first episode of ArableAware is available to download from iTunes (search ‘ArableAware’) or at

Audere Communications & Microsoft win Silver at the Corporate Content Awards

We were thrilled to have picked up the first award for the csuite podcast at the inaugural Communicate magazine Corporate Content Awards, an achievement that recognises our excellence in creative content, corporate storytelling and communications.
corporate content award
The Corporate Content Awards benchmark the use of narrative to call corporate audiences, across owned, earned and bought media. Held at the VSC, in Central London, the 2018 event welcomed attendees from a variety of companies and agencies, all vying for the coveted prizes on offer.
We received a Silver for Best Use of Audio for the episodes of the series we produced in partnership with Microsoft UK from their Future Decoded event, so thanks go to Scott Allen & Victoria Oakes from Microsoft for bringing us on board. You can read the full case study of the work here.
We can now officially say we have an Award Winning podcast! 
Many thanks to Andrew Thomaspublishing editor of Communicate magazine and his team for a well organised night.
And talking of podcasts, we produced the below episode of the csuite podcast with Andrew and some of the winners from the night talking about what it takes to create award winning corporate content.

Interactive Podcasts: Review of a new 'player' in the market – Entale

With innovation happening at such an incredible pace, it’s hard to find the time to try out all the new apps and technology that I come across, but every now and then, something grabs my attention and I think it’s worth investing an hour or so to try it out.  Entale is one such example.
I was introduced to the company by Start Up Marketer, Marc Duke and so just before Christmas I visited the offices of Founders Factory and met up with Hannah Blake, Entale Media’s Head of Partnerships and Business Development.
Entale’s podcast player enables podcast produces to split the content into chapters, making it easier to navigate and discover.  They do other clever things too, embedding images and links within each of the chapters.
Some of the functionality needs improving – it will be great to push the images and links into the main player window in time with when they are relevant to the content – but I’m reliably informed by Hannah that her team have it all in hand.  We should also not forget that people like to listen to podcasts on the commute, out running or in the gym, for example, and so the option to click on links or look at photos wont necessarily be appropriate at that time of listening, which is why I still continue to provide show notes for listeners to refer back to.
However, the chaptering of the content is a huge improvement to the experience, especially for those podcasts I produce from events, like the example I’ve embedded above, recorded from the World Travel Market in London, as part of the csuite podcast series, where you can now jump between the five interviews really easily.
I’ve no set agenda in promoting Entale’s work.  They asked me to trial their player and CMS, which was pretty easy to use, even at this early stage of it’s development.  However, I would love your feedback on whether you think this is a good way to share content.  Please do comment below or drop me a line directly using the contact form on the site or via twitter using @russgoldsmith.

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