The Power of Podcasting

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Russell’s podcast workshop was really informative and very easy to follow. He shared super helpful hints and tips to help create a professional podcast, from setting up the interview to post-production. I would highly recommend this workshop to anyone looking to set-up a podcast or to take their skills to the next level.

Georgia Horne
Communications Manager, Walking With The Wounded

I’d recommend Russell’s Power of Podcasting workshop to anyone starting out in podcasting – it gives a comprehensive overview of the process and is delivered in a relaxed, down to earth manner.

Russell clearly has a great deal of expertise and his guidance is highly practical and easy to understand.

Hannah Flack
Communications Associate, COMPASS Pathways

The Power of Podcasting workshop was an excellent insight into the world of podcasting. Although at the Office of Rail and Road we’d already gotten off the ground with our podcast this really refreshed ideas and new ways to recording.

The delivery of the training was also very clear and concise – but most importantly built around those attending the sessions which were broken up across two mornings which allows you to go away of an evening and think things through and come back the next day refreshed to learn more!

I’ve continued to stay in touch with Russell and ask for advice which has been invaluable too. I would thoroughly recommend anyone looking to undertake a course in podcasting to attend one of these sessions.

Robert Crawford
Robert Crawford
Media, Campaigns & Digital Communications Manager, Office of rail and road

The Power of Podcasting workshop helped bolster my confidence in the podcasting process from planning and strategy through to kit and measurement.

The way the course is presented allows for plenty of time for questions and discussions and is created in a way that’s not daunting for the attendees, making it easy to learn from one another as well.

I’d highly recommend to anyone starting out in podcasts or would like to gain further confidence in what they’re already producing.

Hannah Wilson
Consultancy Team, Pinstone

Russell’s relaxed style coupled with his genuine passion for what he does makes any workshop with him well worth the time and investment. There are no ‘stupid questions’ – he listens, takes the time to explain thoroughly and provides practical guidance.
After some training courses you can be left thinking, ‘that’s all great, but what do I do now?’. After a workshop with Russell, however, you leave with a head full of ideas and the knowledge needed to go and bring those ideas to life – immediately!
The Power of Podcasting is a must for anyone considering bringing this comms medium into their marketing mix.

Alexa Mills
Visual Content Director, AD Communications

The excellent Power of Podcasting workshop has set me up with all of the tools I need to get started, not least the confidence that we can actually produce our own series and do it well.
Russell’s approachable delivery and clear explanations backed up by real life examples made it easy to learn and he took us through every aspect of the process from thinking about audience and content, to planning and producing.
I embarked on the workshop feeling podcasts were something I should probably learn more about and left brimming with ideas and ready to get started. A must-attend in this Golden Age of Podcasts.

Emma Murray
Emma Murray
CEO and Founder, Meantime Communications

I recently attended the Power Of Podcasting workshop led by Russell Goldsmith, founder of Audere Communications. It was an incredibly structured, insightful and practical workshop. You leave with a blue-print on how to create, record and launch a podcast. Russell’s knowledge and experience as the host of the award-winning csuite podcast makes him the best person to lead and teach this podcasting workshop. I highly recommend this workshop to every aspiring podcaster out there!

Angela Barter
Managing Director, The PR Agency, South Africa

Russell has audio production running through his veins, with years of experience and expertise in radio, broadcast PR and podcasting. His podcasting workshop is a great introduction to the world of making podcasts: covering the state of the sector, types of content, what equipment is needed and offering plenty of advice for participants. It’s a great start for anyone – whether an individual or a brand – exploring the potential for podcasting.

Karen Kay
Director, Shoot The Messenger - Media & Communications Training

It was a great and very informative session, whatever you need to know if you wanted to start a podcast, from format, through equipment, practical recording tips and including a basic editing run-through, just what I needed.

Jakub Sobik
Communications Director, Modern Slavery and Human Rights Policy and Evidence Centre

The Power of Podcasting is a fantastic beginners guide to everything you need to know to get started in the world of podcasting. Russell packs so much useful information into the workshop, sharing his own experiences, learnings and tips, which are both eye opening and inspiring! Starting a podcast can seem like a daunting task, but Russell breaks it down into easy topics so you can really get to grips with it. I left the workshop feeling confident that I had all the tools I would need to take on the world of podcasting.

Holly Butteriss
Content Coordinator, LoveCrafts

Loved Russell’s informative training. As a podcasting novice, it was a great introduction to how it works, what kit I need and what I could achieve fast and simply. I look forward to putting his lessons and tips into practice.

Jonathan Weinberg
Founder, The Write Story

Russell’s podcast webinar provided a fast-track to understanding this growing communication’s channel. The session offered a good mix of industry statistics, tips on what equipment to buy and how-to advice for recording, editing and distributing your podcast.

Scott Guthrie
Independent influencer marketing consultant

There’s more to podcasting that meets the ears. Russell packs so much useful content into his session; it’s obvious why he’s an authority on podcasting. His informal delivery doesn’t detract from his ability to share and teach others what he knows. From planning your podcast, through to examples and demonstrations of the tools and techniques needed to create an amazing aural experience; you’ll have a strong foundation after a workshop with Russell.

Shavaun Glen
Director – Seen + Heard Communications

Russ’s podcast workshop is the perfect beginner’s guide to podcasting – it’s packed full of content, but not overwhelmingly or intimidatingly so. And it comes at podcasting from a PR point of view, making it much easier to see its value as a comms tool and it gives you all the ammo you need to sell the idea back into clients. But, perhaps most importantly, it’s like sitting down with a mate and having a three-hour chat. A thoroughly enjoyable Friday morning. Would absolutely recommend it to anyone in comms – internal or agency side.

Charlie Le Rougetel
Founder & Director, BigTop PR

The Power of Podcasting online workshop packs a lot of punch into a 2 hour session! I came away inspired by the creativity and full of confidence in my understanding of the practicalities, pitfalls and technologies. Podcasting is earning its rightful place in communications strategy and this training is highly recommended for consultants wanting to be armed and ready for conversations with clients.

Katy Branson
Senor PR Consultant

The workshop was a great way to reassure myself that our approach to Podcasting was going in the right direction. I also learned plenty about the preparation, and of course the technical side of things. I’d recommend this for anyone taking steps to start or improve their podcast strategy!

Belle Lawrence
Associate Director, Immediate Future

As a presenter, Russell is fantastic. You can tell he’s worked in the business for a while. His tones and expression are excellent. The session was brilliant and felt like a catch-all for Podcasting 101. I liked how he also touched on decent equipment and also on editing. It was great to hear things from his side and get some of his industry knowledge to add to my own.

Nick Petrasiti
Systems Support, Oxera

It’s clear that not only is Russell knowledgeable, but he is also passionate about broadcasting. To combine the expertise required with a genuine interest is one thing, but to be able to impart the guidance in an easy-to-understand and engaging way is what separates him from the rest. I feel much more confident in my podcasting abilities after attending the workshop and will be putting my new-found skills to good use professionally.

Thomas Harrison-Lord
Digital Marketing Analyst, TYTO PR

The podcasting workshop was really helpful and laid a good foundation for starting my own. I liked the emphasis on storytelling and building a narrative. There are so many average podcasts around but Russ gave some excellent pointers for creating good quality shows and enabling listeners to be an active part of the conversation. It’s clear that he is a highly experienced podcast creator.

Sharon Davis
Director, Dales PR & Marketing

Russ’ podcasting workshop was really interactive and provided a practical grounding in how to create an engaging podcast. It was incredibly interesting to find out more about who’s listening to podcasts and when they’re listening. This kind of detailed information is very useful when planning my own podcast. The tips on editing and kit was also invaluable and meant that I knew exactly what equipment would suit my needs. Russ has also been very helpful and supportive with any follow-up queries which I’ve found is unusual for a trainer.

Hannah Pollak
Senior Account Manager, JBP

There is no doubt that podcasting is in the ascendancy and this step-by-step session will teach you all you need to know about how and why it can work for your brand.

We’ll explore why podcasting is more popular than ever, how easy it is to produce your own podcasts, where to upload and host them, and how to get people to listen and share your content.

This is a fun session in which you will learn the podcast process from start to finish.

We can run this at your offices for a full day, or online over two half days.  Alternatively, you can book an individual place on our lite 2.5hr version that we regularly running online – get in touch for details of our next session.

You’ll develop the confidence to produce professional, targeted, effective podcasts, which will help you and your brand/organisation to stand out from the crowd.

How attendees will benefit:

  • Who is listening – where, when and for how long
  • Format & Power of the spoken word – Deciding the style of podcast best suited to your objectives, messages, content.
  • Preparation – writing scripts and running orders, selecting content and contributors, prepping your guests, plus question tactics to enable you and your guests to tell an engaging, inspiring, entertaining and educational story
  • Kit & Production – How to record your own podcasts including using online tools, especially useful during lockdown
  • Editing – Tips on how to edit your show and the software to use.
  • Hosting – Where to upload your podcasts, so your listeners can easily subscribe and share the content.
  • Distribution – How to gain more listeners and drive engagement with the show.
  • Measurement – Reporting on who is listening, where and for how long, based on the available data.

Who should attend:

This course is aimed at anyone working in PR, Marketing Communications and Social Media who is looking to create engaging content.

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