The Power of Podcasting

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The Power of Podcasting is a fantastic beginners guide to everything you need to know to get started in the world of podcasting. Russell packs so much useful information into the workshop, sharing his own experiences, learnings and tips, which are both eye opening and inspiring! Starting a podcast can seem like a daunting task, but Russell breaks it down into easy topics so you can really get to grips with it. I left the workshop feeling confident that I had all the tools I would need to take on the world of podcasting.

Holly Butteriss
Content Coordinator, LoveCrafts

Loved Russell’s informative training. As a podcasting novice, it was a great introduction to how it works, what kit I need and what I could achieve fast and simply. I look forward to putting his lessons and tips into practice.

Jonathan Weinberg
Founder, The Write Story

Russell’s podcast webinar provided a fast-track to understanding this growing communication’s channel. The session offered a good mix of industry statistics, tips on what equipment to buy and how-to advice for recording, editing and distributing your podcast.

Scott Guthrie
Independent influencer marketing consultant

There’s more to podcasting that meets the ears. Russell packs so much useful content into his session; it’s obvious why he’s an authority on podcasting. His informal delivery doesn’t detract from his ability to share and teach others what he knows. From planning your podcast, through to examples and demonstrations of the tools and techniques needed to create an amazing aural experience; you’ll have a strong foundation after a workshop with Russell.

Shavaun Glen
Director – Seen + Heard Communications

Russ’s podcast workshop is the perfect beginner’s guide to podcasting – it’s packed full of content, but not overwhelmingly or intimidatingly so. And it comes at podcasting from a PR point of view, making it much easier to see its value as a comms tool and it gives you all the ammo you need to sell the idea back into clients. But, perhaps most importantly, it’s like sitting down with a mate and having a three-hour chat. A thoroughly enjoyable Friday morning. Would absolutely recommend it to anyone in comms – internal or agency side.

Charlie Le Rougetel
Founder & Director, BigTop PR

The Power of Podcasting online workshop packs a lot of punch into a 2 hour session! I came away inspired by the creativity and full of confidence in my understanding of the practicalities, pitfalls and technologies. Podcasting is earning its rightful place in communications strategy and this training is highly recommended for consultants wanting to be armed and ready for conversations with clients.

Katy Branson
Senor PR Consultant

The workshop was a great way to reassure myself that our approach to Podcasting was going in the right direction. I also learned plenty about the preparation, and of course the technical side of things. I’d recommend this for anyone taking steps to start or improve their podcast strategy!

Belle Lawrence
Associate Director, Immediate Future

As a presenter, Russell is fantastic. You can tell he’s worked in the business for a while. His tones and expression are excellent. The session was brilliant and felt like a catch-all for Podcasting 101. I liked how he also touched on decent equipment and also on editing. It was great to hear things from his side and get some of his industry knowledge to add to my own.

Nick Petrasiti
Systems Support, Oxera

It’s clear that not only is Russell knowledgeable, but he is also passionate about broadcasting. To combine the expertise required with a genuine interest is one thing, but to be able to impart the guidance in an easy-to-understand and engaging way is what separates him from the rest. I feel much more confident in my podcasting abilities after attending the workshop and will be putting my new-found skills to good use professionally.

Thomas Harrison-Lord
Digital Marketing Analyst, TYTO PR

The podcasting workshop was really helpful and laid a good foundation for starting my own. I liked the emphasis on storytelling and building a narrative. There are so many average podcasts around but Russ gave some excellent pointers for creating good quality shows and enabling listeners to be an active part of the conversation. It’s clear that he is a highly experienced podcast creator.

Sharon Davis
Director, Dales PR & Marketing

Russ’ podcasting workshop was really interactive and provided a practical grounding in how to create an engaging podcast. It was incredibly interesting to find out more about who’s listening to podcasts and when they’re listening. This kind of detailed information is very useful when planning my own podcast. The tips on editing and kit was also invaluable and meant that I knew exactly what equipment would suit my needs. Russ has also been very helpful and supportive with any follow-up queries which I’ve found is unusual for a trainer.

Hannah Pollak
Senior Account Manager, JBP

There is no doubt that podcasting is in the ascendancy and this step-by-step session will teach you all you need to know about how and why it can work for your brand.

We’ll explore why podcasting is more popular than ever, how easy it is to produce your own podcasts, where to upload and host them, and how to get people to listen and share your content.

Adapted from our full day workshop to run online during the COVID-19 lockdown, this is a fun session in which you will learn the podcast process from start to finish.

You’ll develop the confidence to produce professional, targeted, effective podcasts, which will help you and your brand/organisation to stand out from the crowd.

How attendees will benefit:

  • Who is listening – where, when and for how long
  • Format & Power of the spoken word – Deciding the style of podcast best suited to your objectives, messages, content.
  • Preparation – writing scripts and running orders, selecting content and contributors, prepping your guests, plus question tactics to enable you and your guests to tell an engaging, inspiring, entertaining and educational story
  • Kit & Production – How to record your own podcasts including using online tools, especially useful during lockdown
  • Editing – Tips on how to edit your show and the software to use.
  • Hosting – Where to upload your podcasts, so your listeners can easily subscribe and share the content.
  • Distribution – How to gain more listeners and drive engagement with the show.
  • Measurement – Reporting on who is listening, where and for how long, based on the available data.

Who should attend:

This course is aimed at anyone working in PR, Marketing Communications and Social Media who is looking to create engaging content.

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