Producing Video for Social Media

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Russell explained the whole process of producing video very thoroughly, from creating a brief to post-production. As someone who is fairly new to the world of PR, the seminar provided a brilliant opportunity to learn from a well informed and experienced professional. Not only was Russell a great teacher, but the content he covered was in-depth and included a range of relevant examples of different types of video content, putting real life situations into context. Having joined the session with no prior experience of producing video, I now feel confident in being able to undergo the process successfully.

Hannah Ashley
Junior Account Executive, Liquid PR

As our world is becoming increasingly more digital and social media is becoming a bigger part of peoples’ lives, this session was more relevant than ever. I can confidently say that I learnt a lot from this webinar that I will be applying to my own work. I am excited to utilise videos on social media more effectively in the future now that I know how to do so.

Russell was very clear and engaging and this session was definitely one of my favourites. I loved that everything was explained both in depth and simply so that anyone could understand. Thank you for such a great session!

Lauren O'Harrow
PR Assistant, Babel PR

Russell was amazing at explaining the importance of video content, it was intriguing to learn about the small but important things that impact the content we consume daily. As someone who works in digital, and is involved with video content, I have come away with some good information I now apply every day.

Bhagwant Sandhu
Junior Account Executive, Hanover Communications

The use of video will only grow in importance in this increasingly digitised age, which makes producing effective video content especially important for PR and creative professionals. As a newbie to PR and video production, I found Russell’s webinar very helpful.

Russell not only used great and topical examples during the session, but he simplified jargon and technical terms. Thanks for taking the time to explain each camera shot you flagged, from angles to lighting and the rationale behind great video campaigns. I found your webinar inclusive, comprehensive and engaging, to the point that I didn’t come away confused or questioning – which is rare for me!

Anniesa Hussain
PRCA Apprentice, Fight of Flight

Russell was highly engaging, he broke everything down very clearly and had pulled together some great examples that highlighted the effectiveness of video content and what it can do for us in PR. Thanks so much for coming in to give us your time!

Amanda O'Shaughnessy
Global Senior Account Executive, Talk PR

Thanks Russell for a really informative webinar, packed full of relevant case studies. It really opened my eyes as to some of the new tools and content formats that we could experiment with.

David Osei
Communications Manager, Chevening

I attended your presentation at yesterday’s NHS Scotland comms dev day and just wanted to say that I found it thoroughly engaging, interesting and extremely useful. Very inspiring. So many thanks.

Katie Christie
Senior Communications Officer, NHS National Services Scotland

Russell’s webinar on the use of video in social media was very informative and extremely relevant to both the way PR is used today and personally for me, someone who is studying a Digital PR unit in a PR and Communications degree. This webinar was packed with supportive facts and was highly engaging, using various videos and case studies. I came away from the webinar understanding why video has become more important within PR and how to take advantage of it, in an effective way. Thank you.

Jessica Higham
Public Relations and Communication Student, Southampton Solent University

Some workshops are big on theory. Others excel at providing insight. Few manage to combine the rigor of theory and personal insight with practical application via up-to-date case studies.

Russell succeeded in cramming bucket loads of all three into this whistle-stop tour of using video in social media. We all know that both video and influencer marketing is not the next big thing but the now big thing. Russell’s thoughtful, detailed and well-referenced workshop gave practical advice on how to do these things better.

Scott Guthrie
Digital Management Consultant,

I found this a really informative session about the value of using video content to build your brand. Russ effectively brought to life a lot of factual information with the use of relevant case studies and real video clips for us to watch. He has a relaxed presentation style which is easy to engage with and would work with all levels of audience. Would highly recommend.

Kate Mulcahy
Director, Change Unlimited

An extremely rich and informative presentation with a good blend of case studies. Delivered with enthusiasm and insight. Great that Russell attempted to attend promptly to questions asked throughout. 90 minutes well spent. Thank you.

Jon Cope
Founder, Curium Communications

Do you really know how many people that YouTube video you shared on Facebook is reaching? It’s probably not as many as you think but there’s a way you can fix that…

This morning I took part in an online PRCA training course delivered by Russell Goldsmith looking at how to make the most effective use of video on social media platforms for PR. Some great case studies and useful insights into audience behaviour. Certainly worth considering.

Chris Humphreys
Communications Officer at the London Borough of Tower Hamlets

One of the best webinars I’ve attended with the PRCA, thanks.

Ananda Shakespeare
PR Professional, Dubai

Expect info-packed presentations from Russell which trigger ideas and energy.  He is as generous with sharing content and knowledge as he is modest about his achievements. Take that as meaning an expert whose work and ideas jump off the page.

Jennie Wilde
MANAGING Director, Carver Wilde Communications

At CFA UK we are keen to empower our in-house staff to produce video and podcast content to support our membership engagement strategies and bring to life our members’ voices.

Russell and Pete from Audere Communications adopted an energetic approach to this project and really understood our business needs.

They created, planned and delivered a comprehensive training programme with a carefully balanced a combination of theory and practical skills expertly crammed into one day!

The team really enjoyed the session – and I am delighted that they have already started to implement their new-found skills and knowledge.

Fiona Edwards
Head Marketing & Communications, CFA UK

As a former TV journalist I’ve always been passionate about the power of video, but having moved across to PR it’s been fascinating to understand how versatile this platform can be.

Russell’s webinar was packed with real-life examples and killer stats that help demonstrate the power of video.

The whole lesson was engaging, informative and well-paced.

I would thoroughly recommend to all PR professionals.

Ali Gibson
Account Manager & Video content specialist, 8020 communications

Producing a video for social media was a great introductory webinar into the world of video. Due to me being an apprentice and new to the world of PR, this webinar was a great start point to understand different forms of video content, such as ‘micro content’. Furthermore, this has given me a useful bank of information which I can refer to when brainstorming new ideas for my company’s social channels.

Georgia Cantrill
PR and Communications Assistant, Altecnic LTD

Russell’s session was engaging and informative throughout and expertly presented. The video in social media session provided a great range of valuable case studies and tips. It was amazing how much I was able to learn in a short amount of time via an online webinar.

Andrew Bottone
Hertfordshire County Council

The webinar was hugely insightful, and I learnt a great amount. It was very interactive and presenting many transferable skills and knowledge which I have utilised since. Thank you again – I would definitely recommend it.

Kira Daly
Public Relations Apprentice, ADPR

Book this workshop for your team as either a half day or join a 2hr 30min online session

This session explores the opportunities available to you to use video to engage your audiences, be that owned, earned or paid for, showing how it can be integrated as a key tactic for a specific activity, or to form a strategic part of your longer term communications plan.

From creating micro-content to streaming live events, we will also show how to use video to:

amplify your message and improve reach through targeted coverage
how to work with Influencers
generate buzz
increase your ROI

We also cover different forms of short form content, including How To Guides, News and Feature videos, Issues based stories, Drone footage and Audiograms for promoting podcasts as well as looking at video used for Internal Communications and Corporate events, plus we finish with some production tips and what’s involved in subtitling and voice-overs as well.

Including latest research figures, the importance of using native video players, plus attention spans and viewing habits, this workshop will help communications professionals begin to build a strategy for their next campaign.

With enough notice, we can tailor this session to suit your industry and clients with relevant case studies and latest research figures that will help to begin to build a strategy for your next campaign.

Please use the contact form to discuss the fees and to book this workshop at your offices for your wider team.

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