Own brand podcast production
Launching and ongoing production of 'Embedded Finance: Unplugged' - a podcast for Andaria
background
Audere initially approached Andaria to chat about their sponsorship of the FinTech Talents event in London, and to propose partnering with our c-suite podcast at the event. This very quickly developed into a conversation about creating and launching a podcast series of their own.
“We at Andaria had the pleasure of working with Audere Communications to launch our podcast, Embedded Finance: Unplugged. Their team took care of everything from setup, tech and online distribution, and even assisted us with crafting the episode agendas. A highlight for us was hosting a live podcast at an event, which drew crowds and significantly boosted both our stand traffic and lead generation.
The podcast has been well received by our audience, allowing us to generate valuable thought leadership content and enhance our brand presence. Additionally, we effectively repurposed the episodes into social media clips, posts, graphics, and articles, maximising our reach and engagement.
Overall, we are extremely satisfied with the service and results provided by Audere Communications, and we look forward to further collaborating again in the future.”
David Xuereb
Head of Marketing, Andaria”
the solution
Audere set about producing Andaria’s new podcast, Embedded Finance: Unplugged, with the aim of showcasing the company’s senior leadership discussing all aspects of embedded finance and their mission and direction.
We began the series with two episodes recorded in Andaria’s London offices, featuring CEO, Nirav Patel and Head of Cards, Kevin McAdam. Further episodes were recorded remotely with senior members of the team, joining the call from their main offices in Malta.
In addition, Andaria partnered with our own c-suite podcast at FinTech Talents in London. We spent a day on their booth, recording back-to-back interviews with guests from the companies such as UK Finance, Virgin Media, Marks & Spencer and TFL. These interviews were then included on two further episodes of Embedded Finance: Unplugged, as well as three episodes of the c-suite podcast.
the outcome
The series has proved to be a great success, providing valuable thought leadership content for Andaria.
As the company’s direction evolved and focused on targeting sports clubs with their embedded finance solution, so the series evolved too and became a platform for discussing the opportunities and benefits that sports teams could reap from working with Andaria.
