Event podcasting solution

engage and develop relationships with potential prospects and partners at events by podcasting from your booth.

When you attend an event as an exhibitor or sponsor, do you want to engage and develop relationships with potential prospects and partners for your business?

How easy is it to reach the most senior delegates, those decision-makers and high-profile speakers who don’t generally spend much time exploring the exhibition hall?

We can bring them to you.

We’ll help you engage and develop relationships with potential prospects at an event whilst creating excellent content at the same time. We facilitate the conversations you want to have by inviting your key targets to be interviewed for a podcast recorded on your booth.

Podcasting at your next event will allow you to:

  • Increase footfall to your booth, creating a buzz during the interviews.
  • Develop lead generation opportunities with targeted prospects.
  • Produce engaging audio and video content that provides a snapshot of the event and the topics discussed.
  • Ensure you lead the post-event reaction and debate on social media through sharing of the video clips.

Partner with our award-winning c-suite podcast, taking advantage of a ready-made channel, available on all podcast apps and promoted across social media, pre, during and post event.

The show has over 200 episodes, covering topics such as FinTech, HR, Technology & Innovation, Sustainability, Diversity & Inclusion, Marketing, Mental Health & Wellbeing, E-Commerce, and more.

We’ve interviewed CEOs, CMOs, CTOs. VPs, SVPs, Directors. Founders, Co-Founders, Presidents and other senior execs from companies such as Accenture, London Stock Exchange Group, HSBC, Mastercard, Marks & Spencer, ING, Deloitte, IKEA, Netflix, GSK, and McDonald’s to name just a few!

See: csuitepodcast.com

  • Source guests from an agreed target list and schedule interviews
  • Arrange planning calls with each guest and agree questions
  • Ensure your key messages are delivered in the narrative
During the event:
  • Bring our lights and cameras to your booth and record interviews throughout the day

  • Publish audio and video podcast episodes across all relevant channels
  • Transcripts and show notes of each interview
  • Highlight clips of each guest for social media

We can deliver the numbers…

  • 22 interviews on Banking Circle’s booth at Money20/20 USA across 2 days.
  • 27 interviews on Instnt’s booth at Money20/20 USA across a day and a half
  • 20 interviews on Exfluency’s booth at the AI & Big Data Expo across 2 days
  • 18 interviews on Andaria’s booth at Fintech Talents in one day
  • 15 interviews on Remote’s booth at Slush in one day
  • We only approach those brands and individuals for interview that are on your target list.
  • We build strong relationships with each guest through our planning calls.
  • We liaise with your sales team on the ground to ensure we can handover the guest to them once the interview is complete.
  • Pre-event: promos, tagging the guests we are going to be speaking with at the event.
  • At the event: create a snapshot of the day through behind the scenes photos of the guests, showcasing your booth and the conversations you are hosting.
  • Post-event: podcast episodes and video clips

Video clips of each guest on social media routinely create thousands of impressions and hundreds of likes and feature engagement with senior executives at your target brands.

We have expertise and experience in producing effective audio and video content and using podcasting as a way of facilitating conversations with those senior executives from organisations that you are keen to engage with. Those opportunities regularly then lead to stronger partnerships or new business for our partners. We also understand what listeners like and how to gain and keep their attention. Whether it’s a one-off episode or a series of shows, we know what it takes to engage your audience and increase their trust in your brand.

“The activity generated huge buzz and excitement on our booth, enhancing our presence there, created fantastic podcast and video content for social media, and crucially set up opportunities with prospects and potential partners for our team to follow up on post event. Audere were very professional to work with and I’d highly recommend them to help add value to your investment at an event that you are exhibiting at or sponsoring.”

Miranda McLean
Global Head of Executive Communications and ESG, Banking Circle

For more information or to talk to us about your requirements at the next event that you are attending, please contact Russell Goldsmith or Graham Barrett at Audere using info@auderecommunications.com or via the contact form on our website.