Event podcasting
engage and develop relationships with prospects and partners at events by podcasting from your booth.
When you attend an event as an exhibitor or sponsor, do you want to engage and develop relationships with potential prospects and partners for your business?
How easy is it to reach the most senior delegates, those decision-makers and high-profile speakers who don’t generally spend much time exploring the exhibition hall?
We can bring them to you.
We’ll help you engage and develop relationships with potential prospects at an event whilst creating excellent content at the same time. We facilitate the conversations you want to have by inviting your key targets to be interviewed for a podcast recorded on your booth.
CLIENT TESTIMONIAL
“Partnering with the c-suite podcast at Money20/20 was a great opportunity for us to get in front of the right people and showcase what we’re about. It gave us the chance to share our story, but also to engage with decision-makers and innovators who are shaping the future of financial services. It was an invaluable experience in positioning LHV Bank right at the heart of the conversation. At the end of the day, that´s exactly where you want to be.”
Keiti Kirt, Marketing Specialist at LHV Bank
Podcasting at your next event will allow you to:
- Generate buzz
- Increase footfall
- Develop lead generation
- Produce engaging content
- Lead debate on social media
Partner with our award-winning c-suite podcast, taking advantage of a ready-made channel, available on all podcast apps and promoted across social media, pre, during and post event.
The show has over 260 episodes, covering topics such as FinTech, HR, Technology & Innovation, Sustainability, Diversity & Inclusion, Marketing, Mental Health & Wellbeing, E-Commerce, and more.
We’ve interviewed CEOs, CMOs, CTOs. VPs, SVPs, Directors. Founders, Co-Founders, Presidents and other senior execs from companies such as Accenture, London Stock Exchange Group, HSBC, Mastercard, Marks & Spencer, ING, Deloitte, IKEA, Netflix, GSK, and McDonald’s to name just a few!
See: csuitepodcast.com
Pre-event:
- Source guests from an agreed target list and schedule interviews
- Arrange planning calls with each guest and agree questions
- Ensure that your key messaging is front and centre, eliciting opinions from the guests about the subjects that are important to you
During the event:
- Bring our lights and cameras to your booth and record interviews throughout the day.
- Increase footfall, creating buzz and ensuring your area stands out from the crowd.
- Develop lead generation opportunities with targeted prospect
Post-event:
- Publish audio and video podcast episodes across all relevant channels that provides a snapshot of the event and the topics
discussed - Transcripts and show notes of each interview
- Lead the post-event reaction and debate on social media through sharing of the video clip
- We only approach those brands and individuals for interview that are on your target list.
- We build strong relationships with each guest through our planning calls.
- We liaise with your sales team on the ground to ensure we can handover the guest to them once the interview is complete.
- 26 interviews on Remote’s booth at SXSW, Austin
- 34 interviews on Kyndryl’s and LSEG Risk Intelligence’s booths at Sibos, Frankfurt
- 37 interviews on LSEG Risk Intelligence, Sumsub and LHV’s booths at Money20/20 Europe
- Pre-event: promos, tagging the guests we are going to be speaking with at the event.
- At the event: create a snapshot of the day through behind the scenes photos of the guests, showcasing your booth and the conversations you are hosting.
- Post-event: podcast episodes and video clips
Video clips of each guest on social media routinely create thousands of impressions and hundreds of likes and feature engagement with senior executives at your target brands.
Over 55,000 social media views from 25 guest clips
We have expertise and experience in producing effective audio and video content and using podcasting as a way of facilitating conversations with those senior executives from organisations that you are keen to engage with. Those opportunities regularly then lead to stronger partnerships or new business for our partners. We also understand what listeners like and how to gain and keep their attention. Whether it’s a one-off episode or a series of shows, we know what it takes to engage your audience and increase their trust in your brand.
EVENT ORGANISER TESTIMONIAL
“It’s always a pleasure to speak with the c-suite podcast at our shows in Amsterdam and Las Vegas and to share with them the insights into the latest things happening at Money20/20 including key content sessions, partnerships, and broader announcements. They’ve become an integral part on our floor at the show and I always look forward to stopping by their space and seeing who they are interviewing as it’s always buzzy because they attract top notch people. This of course isn’t easy to do as top execs have jam packed schedules from morning until night- a real testament to the ever-growing importance of the c-suite podcast brand. We welcome the insights and value they continue to bring.”
Scarlett Sieber
Chief Strategy and Growth Officer, Money20/20
For more information or to talk to us about your requirements at the next event that you are attending, please contact Russell Goldsmith or Graham Barrett at Audere using info@auderecommunications.com or via the contact form on our website.