Branded podcast solution
create a podcast to position your brand as an industry leader, sharing your insights and driving meaningful conversation in your field
Creating a podcast is a highly effective way to position your brand as an industry leader, sharing your insights and driving meaningful conversation in your field.
Launching a podcast for your brand means you can
- own your narrative
- showcase the people behind your business
- choose topics you want to focus on
- reach the people you want to engage with
It’s an ideal way to demonstrate your credibility and showcase your expertise.
You can also invite the speakers you want to connect with to feature on your podcast as guests and experts. This is an ideal way to initiate or strengthen relationships with those speakers.
Podcast interviews give you an ideal source of content for other platforms, such as your social media pages, webinars and blogs, making it a highly efficient component of an integrated communications approach.
We can help you plan your podcast strategy, search for the right guests and take care of the production, so you can quickly create, launch and optimise your podcast.
We are award winning podcast producers
Set up your podcast for success
- Create a strategy for your brand’s podcast
- Plan episodes to ensure they deliver your narrative
- Prepare your speakers to contribute with confidence
Production
- We’ll bring our audio and video set up to you for in-person recording
- On-line audio and video recording set up for global teams
- Studio recording options
- Content professionally edited into audio and video episodes
Post-production
- We publish audio and video podcast episodes across all major channels
- Produce full transcripts and show notes for each episode
- Create highlight clips and content for social media and marketing
- Review the results of podcast series
We’ve been working with the London Stock Exchange Group (LSEG) since 2021 and now produce two shows for them:
‘Sustainability Growth podcast’ and ‘Hedge Fund Huddle’.
Both shows are recorded remotely, due to the international nature of the guests, who have joined from as far and wide as the US, South Africa, UK and Asia.
However, we have recorded special episodes of the Sustainable Growth podcast in London at the LSEG’s Paternoster Square offices and at Mansion House, where the guest was the Lord Mayor of London. Plus, for Hedge Fund Huddle, we recorded the show on location in New York.
“Audere Communications have been a fantastic partner for LSEG’s podcasts. Through great production quality and podcast expertise they’ve helped us grow our following and listener stats. The team have been true partners and bring topical expertise to our numerous shows. We couldn’t do it without them and are so happy to have them supporting our shows, couldn’t recommend them enough!”
Lauren Reilly, Manager & Multi-Media Producer, LSEG
We launched ‘Inside Octopus’ in the middle of the pandemic, and have enjoyed a close working relationship with the Octopus Energy team ever since, continuing to produce and present the show for them.
A real example of Employer Branding, this podcast is not aimed at Octopus Energy customers – although it is available to external audiences – but at its internal teams and potential new recruits, as well as partners, industry bodies and government stakeholders, sharing the key corporate messages that matter to the organisation.
The podcast series has covered a variety of themes such as Octopus Energy’s own growth plans, its company culture, and its use of technology; as well as more macro industry topics such as the energy crisis.
“Without Russ and his team, our podcast wouldn’t be what it is today. They’ve been with us from day 1, helping us kickstart our own podcast and build a unique brand around it. In-depth expertise, thoughtful advice and always up for a good laugh – Audere are an absolute joy to work with!”
Dominic Bellamy, Senior PR Manager, Octopus Energy Group
We helped Andaria to devise and launch their Embedded Finance: Unplugged podcast, with the aim of building brand awareness, demonstrating thought leadership and to showcase the possibilities that exist for sports’ clubs in the embedded finance space.
We kicked off the series with two episodes filmed in their London offices, with the CEO, Nirav Patel and Kevin McAdam, Director of Cards. Subsequent episodes were recorded online with the core management team in Malta. We also took the podcast to the FinTech Talents Festival in London, recording interviews with the speakers and attendees to find out how they approach customer retention and the opportunities they see to integrate embedded finance solutions into their businesses.
“We at Andaria had the pleasure of working with Audere to launch our podcast. Their team took care of everything from setup, tech and online distribution, and
even assisted us with crafting the episode agendas. A highlight for us was hosting a live podcast at an event, which drew crowds and significantly boosted both our stand traffic and lead generation.
The podcast has been well received by our audience, allowing us to generate valuable thought leadership content and enhance our brand presence. Additionally, we effectively repurposed the episodes into social media clips, posts, graphics, and articles, maximising our reach and engagement. We are extremely satisfied with the service and results provided by Audere, and we look forward to further collaborating again in the future.”
David Xuereb, Head of Marketing, Andaria
Our clients tell us the benefits of creating podcasts with us have been:
- Improved brand awareness and thought leadership presence
- Strengthened relationships with key stakeholders
- High quality learning content for employees and external peers
- Positive contact made with prospective partners
We have years of combined expertise in the team of full-service podcast creation.
From developing savvy podcast strategies though creating impactful content and measuring outcomes, we act as an extension of our clients’ marketing or communications teams, taking care of the end-to-end production needs for your podcast and meeting your branding and strategic needs.
For more information or to talk to us about your branded podcast concept, please contact us Audere using info@auderecommunications.com or via the contact form on our website.