Crafting Connection – PIB Group Internal Comms podcast case study presentation

Crafting connection through the power of podcasting 

PIB Group wanted to foster a stronger connection between its employees and the business to create a culture of collaboration. They decided to harness the power of podcasting to allow their young and diverse colleagues to feel closer to their leadership team and their strategic objectives.

Partnering with Audere, PIB Group launched a new podcast series featuring candid conversations between the senior team, allowing listeners to feel like they had VIP access to executive insights. Learn what went into making the series a success along with practical advice for bringing your own podcast to life.

Debbie West recently presented this case study at the ICE 2025 conference alongside our client, Andy Jones, Group internal communications manager, PIB Group