Written by Dasnoor Anand, Social Media Assistant, Audere Communications
Are your events drowning in a sea of bland brochures and forgettable flyers?
If sponsoring an industry event, does the constant stream of freebie hunters and salespeople pitching to you at your exhibition booth distract you from engaging with and developing relationships with potential prospects and partners?
It’s time to break free from the noise, captivate your audience and reach decision-makers with the power of podcasting.
In a world saturated with content, it’s increasingly challenging to cut through the clutter and make a lasting impact. This is especially true in the realm of events, where attendees are bombarded with information from every angle and the most senior delegates and high-profile speakers don’t generally spend much time exploring the exhibition halls.
But fear not, for there’s a potent tool at your disposal: the podcast.
Why Podcasting is a Game-Changer for your event
- Deeper Connections: Podcasts foster a more intimate connection with your audience. The human voice, combined with compelling storytelling, creates an emotional bond that traditional marketing materials simply can’t match.
- Increased Engagement: Unlike passive consumption of written content, podcasts encourage active listening. Your audience becomes fully immersed in your message, leading to better retention and understanding.
- Expanded Reach: Podcasts offer a platform to reach a wider audience beyond event attendees. By distributing your content online, you can attract potential customers and build anticipation for future events.
- Rich Content Creation: Event podcasts provide a treasure trove of valuable content. From pre-event interviews with speakers to post-event recaps, you can create a library of engaging material to share with your audience.
- Measurable Results: With podcast analytics, you can track listener behavior, identify your target audience, and measure the impact of your content. This data-driven approach allows you to refine your strategy and optimize your results.
Harnessing the Power of Podcasting at Industry Events you’re exhibiting at
- Create Buzz and increase footfall: Invite targeted keynote speakers, panellists and senior conference attendees to your booth who may not have been reached otherwise to record an interview for a podcast sharing their thoughts, experiences, and insights.
- On-Site Activation & differentiation: Set up a dedicated podcasting recording space with mics, cameras and lighting. Create a listening and viewing post to encourage passers-by to stop. Share photos of guests and behind-the-scenes production shots on social media during the live event, gaining credibility and association for your brand with the presence of those senior leaders on your booth.
- Generate sales opportunities: Introducing the podcast guests to your sales executives as warm connections that can then be followed up with post-event.
- Post-Event Engagement: Share the podcast content on the usual channels to provide a snapshot of the event and the topics discussed and lead the post-event reaction and debate on social media through sharing video clips of each guest.
By incorporating podcasting into your event strategy, you can elevate the attendee experience, expand your reach, gain access to hard-to-reach prospects, and create a lasting impact. So, why wait? Start crafting your narrative today and unlock the full potential of your events.
Additional Learning:
Would you like to delve deeper into specific podcasting techniques or explore how to integrate this medium into your event-planning process? Contact us to find out more!