Live webinar production
Live webinar and on demand edit for Women In Gaming, Africa - sponsored by WA.Technology
background
Audere’s partnership with WA.Technology came about during a discussion about their podcasting strategy, when they asked if we could respond to the challenge of quickly producing a live webinar in addition to repurposing the recorded content for their marketing activities. Our client was sponsoring an event designed to champion the work, community and achievements of women working in the gaming industries in Africa.
the solution
Our challenging brief was to manage the production of a live webinar for Women in Gaming, The African Chapter, sponsored by our client, WA.Technology, at short notice. The webinar brought together 11 speakers for a variety of interviews and panel sessions with slides, videos, live polls, audience interaction and prize draws.
To ensure ease of access, we hosted the event using Zoom, where we set up the registration process for over 100 attendees. We crafted interactive opportunities and engaging visual elements to support moments like the waiting room experience and live prize draw for attendees.
Hosting planning and run-through sessions for presenters and participants in the days before the event, we were able to ensure a smooth agenda and encourage confidence in the team lined up to lead the event.
the outcome
The live event was highly successful for both Women in Gaming and for our client, WA.Technology.
We immediately created an on-demand edit of the whole webinar content and a suite of short social media clips of key soundbite moments to increase the impact and reach of our client’s messages on their most relevant channels.
