the solution

Our first brief was to attend one of their flagship partner conferences and record a series of interviews with a select group of delegates. But when the pandemic hit, we had to re-think: Instead, we set up recording sessions with the speakers who were due to attend the event and recorded the content remotely.

Having initially created the content in partnership with our c-suite podcast, we then helped SAP UK&I to develop their own branded series of content, which consistently achieves great engagement with their audiences and excellent traction on their internal comms and social channels. They regularly receive requests from speakers to appear on the show and it is viewed by the company’s senior global stakeholders as communications best practice.

the outcome

Our UK&I client recommended Audere to other departments within the EMEA N, EMEA S and Global SAP ecosystem, as well as their partners at Edenhouse, part of Accenture, all of whom are now longstanding clients. We have also since started work on an SAP related podcast series for another partner in AWS.

The projects are varied, covering everything from business challenges and industry trends to customer success stories, and everything in between.  Our work has also extended into video production, editing existing content and filming new to produce a series of success story case study videos.

We work with the global SAP team on a podcast series called ‘Marketing Futures’ in partnership with the c-suite podcast. The series is designed to bring to life a number of industry reports SAP have developed to engage senior leaders of retail brands with topical content on the subjects of retail marketing, omnichannel, and e-commerce among others. Audere manages the process from concept to delivery, sourcing the guests, researching the topics, and recording the content for distribution on the relevant channels.