2024 Charity Spotlight Series – Application form
At the heart of every charity lies the power of storytelling. It’s the beating pulse of good communication, with compelling narratives that can shift public perceptions, influence policymakers, attract donors, and energise volunteers.
But in today’s fragmented media landscape, where traditional outlets are losing ground and new platforms are overrun with content, how can you make sure your stories are heard? How can you make sure your story cuts through and resonates?
The answer is simple – podcasting.
This personable, shareable medium sets the stage for in-depth discussions, interviews, and captivating storytelling. It’s more than just a broadcast; it’s a virtual town hall, drawing listeners in and fostering a sense of community.
And in the UK, podcasting is booming. Over 21.2 million people tune in, nearly 40% of the population aged 16 and over, making it a trend with no signs of slowing down.
At Audere, we believe every charity deserves the opportunity to be heard, which is why this month we have launched the 2024 Charity Spotlight Podcast Series. A pro bono initiative designed to support four chosen charities each year in the creation of their own podcast episode, in partnership with our award-winning c-suite podcast.
One important criteria for entry is that participating charities should be small to medium sized, and working to have a positive impact on the workplace through topics such as EDI, business and community engagement, health and wellbeing in the workplace, and sustainability.
The initiative builds on work Audere has conducted over the last 18 months. In that time four episodes of the c-suite podcast have been produced Pro Bono for suicide prevention charity Ripple, digital innovation charity Mental Health Innovations, social mobility champions Making the Leap and campaigning and support charity Tourettes Action.
As Ione Georgakis, Therapies and Advocacy Manager for Tourettes Action explains, ”Working with Audere was a wonderful experience; we learned so much about how audio can help deliver our message and engage our key stakeholders.” Tourettes Action CEO Emma McNally continued “Since our show was published in mid-January, we have received feedback from businesses and individuals on the impact of the podcast, which has led to linking with other charitable organisations whose mission aligns with our own. We have reached a new audience on social media who don’t typically access our content. This has enabled us to further raise awareness and acceptance of Tourette Syndrome across the UK and beyond.” Clearly, podcasting has the power to reach parts that other content and communications techniques simply cannot reach.
Like any content, a podcast’s success is often best measured in the engagement with and impact on its target audience. But what should you consider, to ensure that your podcast communicates your charity’s messages effectively and reaches the right people?
Making a start
If you, or someone you know, works for a small to medium sized charity that you think could benefit from the power of podcasting, then Audere’s Pro Bono initiative could be a great way to start. Simply make your application to the 2024 Charity Spotlight Series using this simple application form and you could be in the running for an episode of your own.
And if you are at a larger charity or organisation who doesn’t meet our criteria for this initiative, we’d still love to talk. Drop us a line via our contact form. You won’t qualify Pro Bono support, but we can explore your podcasting goals and offer our support in other ways instead.
Applications for the 2024 Charity Spotlight Series close at the end of March, so get your application in and perhaps we can work together to help raise your charity’s voice.