Turning your office space into the perfect video podcast studio
by Amy Gallagher
B2B podcasts hold immense potential for transforming brands into thought leaders and industry specialists. By sharing valuable insights and showcasing expertise, they help establish credibility and trust within the target market. Beyond brand positioning, these podcasts foster relationship building—strengthening connections with existing clients and creating opportunities for new leads. Their unique format allows businesses to engage deeply with their audience, making them a powerful tool for marketing and growth.
But should a podcast be available in audio format only?
According to Edison Research, in 2024 more than 50% of the top podcasts were released in video formats. That’s a huge shift from a medium that was mostly in the past, a listening only experience.
But let’s be real: producing a professional-quality video podcast isn’t as simple as just grabbing a microphone or smartphone and hitting record.
You could of course hire a studio to record in. But we’ve often found that senior executives don’t have the time to travel to a studio to record for 30mins, they much prefer the studio to come to them. Similarly, if you are using a podcast to generate new business or partnership opportunities with your podcast guests, wouldn’t it be great to welcome them to your offices as part of that experience?
So exactly how easy is it to create a high-quality studio in your office? Here are a few tips:
Choosing the Perfect Space
Don’t just pick any quiet room; find the ideal location in your office that minimises echoes and background noise. Assess the acoustics and ensure the space is optimised for sound quality. If necessary, bring in enhancements like soft furnishings or portable soundproofing to create the perfect environment.
Lighting the Scene
Natural light is great, but it’s not always consistent. Professional lighting equipment ensures your video podcast looks polished. From softbox lights to LED panels, avoid any harsh shadows or unflattering angles.
Bringing the Best Gear
- Top-Quality Microphones: Use industry-standard equipment to capture crystal-clear audio.
- Cameras: High-resolution DSLR or mirrorless cameras ensure your video is sharp and visually appealing.
- Audio Interfaces: For flawless sound quality.
- Accessories: Pop filters, boom arms, and everything else needed for comfort and clarity.
By using professional-grade equipment, you can take your podcast production to the next level.
Creating the right Visuals
Your podcast’s visuals should reflect your brand. Use a background with your logo or subtle branding elements to make your podcast instantly recognisable. Whether it’s incorporating plants, or industry-relevant props, this can help create a visually engaging setup.
Planning and Prep
A great podcast starts with a solid plan. Have outline topics, prepare questions and a running order to guide your speakers and guests. Ensure everyone is briefed so they feel comfortable on camera.
Test Runs and Perfecting Every Detail
Before the actual recording, run thorough tests to ensure everything is working perfectly – from sound levels to lighting and camera angles. This allows any issues to be addressed upfront and ensures a smooth recording session.
Why Work with a Professional Podcast Team?
Partnering with Audere means you get:
- Stress-Free Setup: We handle all the technical and creative details.
- Polished Results: Your podcast will look and sound professional, leaving a lasting impression.
- Creative Guidance: From content strategy to branding, we’ll help shape your podcast into a powerful marketing tool.
By bringing in the right team, you’re not just setting up a podcast studio—you’re creating an experience that reflects the quality and credibility of your brand. Setting up a podcast studio in your office doesn’t have to be complicated when you have the right team by your side. At Audere, we specialise in turning your vision into reality. Ready to make your mark with a professional video podcast? Let’s talk.
