The power of podcasting
This step-by-step workshop will teach you all you need to know about how and why podcasts can work for your brand
We’ll explore why podcasting is more popular than ever, how easy it is to produce your own podcasts, where to upload and host them, and how to get people to listen and share your content.
We can run the session at your offices for a full day, or online over two half days. Alternatively, you can book an individual place on our lite 2.5hr online version – get in touch for details of our next session.
Our workshop will give you the confidence to produce professional, targeted, and effective podcasts, which will help you and your brand stand out from the crowd.
Russ’s podcast workshop is the perfect beginner’s guide to podcasting – it’s packed full of content, but not overwhelmingly or intimidatingly so. And it comes at podcasting from a PR point of view, making it much easier to see its value as a comms tool and it gives you all the ammo you need to sell the idea back into clients. But, perhaps most importantly, it’s like sitting down with a mate and having a three-hour chat. A thoroughly enjoyable Friday morning. Would absolutely recommend it to anyone in comms – internal or agency side.
Charlie Le Rougetel
Founder & Director, BigTop PR
I’d recommend Russell’s Power of Podcasting workshop to anyone starting out in podcasting – it gives a comprehensive overview of the process and is delivered in a relaxed, down to earth manner.
Russell clearly has a great deal of expertise and his guidance is highly practical and easy to understand.
Communications Associate, COMPASS Pathways
The Power of Podcasting workshop was an excellent insight into the world of podcasting. Although at the Office of Rail and Road we’d already gotten off the ground with our podcast this really refreshed ideas and new ways to recording.
The delivery of the training was also very clear and concise – but most importantly built around those attending the sessions which were broken up across two mornings which allows you to go away of an evening and think things through and come back the next day refreshed to learn more!
I’ve continued to stay in touch with Russell and ask for advice which has been invaluable too. I would thoroughly recommend anyone looking to undertake a course in podcasting to attend one of these sessions.
Media, Campaigns & Digital Communications Manager, Office of Rail and Road
The Power of Podcasting workshop helped bolster my confidence in the podcasting process from planning and strategy through to kit and measurement.
The way the course is presented allows for plenty of time for questions and discussions and is created in a way that’s not daunting for the attendees, making it easy to learn from one another as well.
I’d highly recommend to anyone starting out in podcasts or would like to gain further confidence in what they’re already producing.
Consultancy Team, Pinstone
The excellent Power of Podcasting workshop has set me up with all of the tools I need to get started, not least the confidence that we can actually produce our own series and do it well. Russell’s approachable delivery and clear explanations backed up by real life examples made it easy to learn and he took us through every aspect of the process from thinking about audience and content, to planning and producing.
I embarked on the workshop feeling podcasts were something I should probably learn more about and left brimming with ideas and ready to get started. A must-attend in this Golden Age of Podcasts.
CEO and Founder, Meantime Communications
I recently attended the Power Of Podcasting workshop led by Russell Goldsmith, founder of Audere Communications. It was an incredibly structured, insightful and practical workshop. You leave with a blue-print on how to create, record and launch a podcast. Russell’s knowledge and experience as the host of the award-winning csuite podcast makes him the best person to lead and teach this podcasting workshop. I highly recommend this workshop to every aspiring podcaster out there!
Managing Director, The PR Agency, South Africa
Russell has audio production running through his veins, with years of experience and expertise in radio, broadcast PR and podcasting. His podcasting workshop is a great introduction to the world of making podcasts: covering the state of the sector, types of content, what equipment is needed and offering plenty of advice for participants. It’s a great start for anyone – whether an individual or a brand – exploring the potential for podcasting.
Director, Shoot The Messenger – Media & Communications Training
How attendees will benefit:
- Who is listening – who is your audience and what do they want to hear?
- Format & power of the spoken word – exploring the style of podcast best suited to your objectives, messages, and content
- Preparation – writing scripts and running orders, selecting content and contributors, prepping your guests, plus question tactics to enable you and your guests to tell an engaging, inspiring, entertaining, and educational story
- Kit & production – How to record your own podcasts, including online tools
- Editing – Tips on how to edit your show and the software to use
- Hosting – Where to upload your podcasts, so your listeners can easily subscribe to and share the content
- Distribution – How to gain more listeners and drive engagement with the show
- Measurement – Reporting on who is listening, where and for how long, based on the available data
This course is aimed at anyone working in PR, Marketing Communications and Social Media who wants to up their content marketing game.